By Lawrence Casiraya
INQUIRER.net
GADGET maker Oregon Scientific is literally scaling through great heights to promote its new waterproof camera.
The Portland-based manufacturer will sponsor Everest Rocks, touted as the first-ever rock concert to take place in Mount Everest. The company has formed a partnership with the Love Hope Strength Foundation as the concert’s official sponsor.
A fourteen-day trek up Mount Everest by 40 of the world’s top musicians and mountaineers, Everest Rocks will culminate with the first-ever rock concert to take place at Mount Everest’s Base Camp.
Footage of the concert, the trek and events leading up to it will be filmed exclusively using Oregon Scientific’s ATC2K Waterproof Action Cam. Forty ATC2K cameras have been donated to the Love Hope Strength Foundation.
The climb also aims to raise money for cancer research conducted by the foundation, co-founded by two-time cancer survivor and rock icon, Mike Peters of the British band The Alarm.
Joining Peters on the 18, 000-foot climb are rock icons Slim Jim Phantom of the Stray Cats, Nick Harper, Squeeze’s Glenn Tilbrook, and The Fixx’s Cy Curnin and Jamie West-Oram.
The entire Everest Rocks journey will be captured using the ATC2K for a documentary directed by Alex Coletti, producer and creator of MTV’s “Unplugged.”
The taping will include the training, kickoff events, trek, base camp acoustic set and rock show in Kathmandu. Daily videos live recordings, photos and daily blog entries will be posted on www.lovehopestrength.org throughout the event running from October 13 to 29.
October 31st, 2007 at 7:55 pm
[...] Related Links: World Health Organization; Intercultural Cancer Council; International Network for Cancer Treatment and Research; Center to Reduce Cancer Health Disparities; worldcancercampaign.org; Reuters; inquirerbloggers.net [...]
October 18th, 2007 at 12:02 am
[...] Oregon Scientific to hold Mt. Everest rock concertThe Portland-based manufacturer will sponsor Everest Rocks, touted as the first-ever rock concert to take place in Mount Everest. The company has formed a partnership with the Love Hope Strength Foundation as the concert’s official … [...]
October 11th, 2007 at 9:52 pm
Waterproof cameras should be promoted by submersion in great depth, not by scaling great height. Great height is so much farther away from great depth, so the manufacturer seems to be running away from something. Hope it’s not water. How about a concert under the Mindanao Trench?
October 11th, 2007 at 6:02 pm
[...] Lawrence Casiraya talks about the Mt. Everest rock concert in [...]