By Izah Morales
INQUIRER.net

MANILA, Philippines– Singaporean adventurer and world-record holder Khoo Swee Chiow was in the Philippines to climb the second highest peak in Luzon, Mt. Pulag.

He also decided to visit Mountain Province’s Sagada, which is known for its “hanging coffins” and mummies.

It was Swee Chiow’s first time to explore the country despite having explored the world and set world records in the process.

“I would definitely go back and bring my family here,” Swee Chiow said.

An adventurer, Swee Chiow has scaled at least seven summits in the seven continents, conquered Mt. Everest twice, traveled to the North Pole without an oxygen, skied in the South Pole for 57 days, skated from Hanoi to Singapore for 94 days, cycled from Singapore to Beijing for 73 days, swam the Malacca strait and dived for 220 hours earning him the world’s record of doing the longest scuba dive.

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By Delmar Cariño
Inquirer

LA TRINIDAD, Benguet–Trade and tourism officials are pushing the “branding,” or formulation of taglines, as a new strategy to promote the province’s unique resources and attract more investments and tourists.

But the marketing approach, designed to sell the province’s potentials beyond its being the country’s “vegetable bowl,” is expected to stir some problems for tourism and local officials of Kibungan, one of the 13 towns being promoted.

The Department of Tourism (DOT) earlier cautioned local officials on wrong impressions created by “inappropriate branding.”

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