Quantcast
Category Archive 'Benguet'

16.09.07

Benguet undergoes ‘branding’ for tourists

- Benguet, Philippines -

By Delmar CariƱo
Inquirer

LA TRINIDAD, Benguet–Trade and tourism officials are pushing the “branding,” or formulation of taglines, as a new strategy to promote the province’s unique resources and attract more investments and tourists.

But the marketing approach, designed to sell the province’s potentials beyond its being the country’s “vegetable bowl,” is expected to stir some problems for tourism and local officials of Kibungan, one of the 13 towns being promoted.

The Department of Tourism (DOT) earlier cautioned local officials on wrong impressions created by “inappropriate branding.”

[Read the rest of this entry »]


Welcome to
Tales of the Nomad, the travel blog of INQUIRER.net. Manila-based INQUIRER.net is the online home of the Philippine Daily Inquirer group of publications.

follow talesofthenomad at http://twitter.com
INQUIRER.net VDO

Search

Archives
You are browsing
the Archives of Tales of the Nomad in the 'Benguet' Category.
Categories
Close
E-mail It