WITH a brand known for its high-end corporate smartphones, Taiwanese device manufacturer HTC is setting to introduce cheaper mobile phones for the entry-level consumer market in the Philippines.

While the company did not announce which specific models will be available in the country, HTC Philippines Country Manager Mark Sergio said prices of the newer models will hover somewhere around P15,000.

In comparison, many HTC phones have price tags starting at P30,000 pesos all the way up to P50,000.

The units would also have some watered down features. But Sergio said the consumer phones will still include functionality that are familiar to their high-end brethren, which include touch screen capabilities.

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