By Alex Villafania
INQUIRER.net
DUTCH electronics giant Philips showcased its latest line of LCD TVs in an effort to appeal to budget-conscious video enthusiasts and Philippines.
Three LCD models that range from 32 inches, 42 inches and 47 inches were unveiled. These use the new Pixel Perfect HD Engine processing module, an upgrade from Philips’ renowned Pixel Plus Engine. As the name implies, the Pixel Perfect HD (for High Definition) Engine increases the clarity, color definition, refresh rate and contrast of images rendered on the screen.
An advanced feature in the Philips LCD TV line is the Horizontal and Vertical Luminance Transient Improvement which increases the lines and pixels per line to match the resolution of the display. This application increases the luminance for each pixel while matching the luminance and gradient of the nearby pixels. By far, the new TV lines have 6.2 million pixels, able to produce up to 4 trillion colors, depending on the image or video source.
A new feature in the Pixel Perfect HD LCD TVs is the standard 100 Hertz refresh rate, which allows moving objects per frame to be rendered faster for smoother flow. Most LCD TVs can process only up to 60Hz and others are forced to process up to 100Hz. This feature is almost standard in all cathode ray tubes but LCD panels in the past had difficulty processing as fast. In most cases, CRT TVs do not induce eyestrain due to the faster rendering process of moving images. Older LCD panels do not render images as quickly and the eyes take time to process together these separate frames, thus causing eyestrain.
Philips has also improved its Ambilight technology, a TV backlighting system that uses colored LEDs at the back of the TV to imitate the colors coming out of the display panel. It attempts to immerse the viewer in the screen by expanding the luminance of the TV to a much larger area. For the new LCD TVs, the Ambilight technology has been expanded to different settings depending on the user’s preference. For example, the LED can produce fewer colors for a relaxed mood, and high or dynamic settings for action movies or animated movies.
Philips Philippines CEO Rico Gonzales (shown in photo) said the new TVs are aimed at the discerning video enthusiasts who want to get more out of their traditional viewing.
These models also belong to Philips’ mid-priced LCD TV line in an effort to cater to a general market.
