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Why Yahoo! is betting on RP

02/27/08

Posted under Internet, Videos, Yahoo!

By Erwin Oliva
INQUIRER.net

YES, this plan has been in the works for the past years, according to its Southeast Asian executives.

Now that Yahoo! has seen the growth in the number of Internet users here, and the potential for business and advertising (they say 85 percent of users here avail of a Yahoo! service), then it’s but logical for them to bet their money on the country.

So while everyone’s — well, almost everyone, including the taxi drivers — attention is focused on the Senate investigation on the controversial national broadband network project, it’s business as usual in the high-tech industry.

According to its executives in Yahoo! Southeast Asia, the Internet giant wants to be the “starting point” for local users. The Internet company is also pushing its “unified advertising” strategy in the Philippines.

So after the bid from Microsoft, Yahoo! has already realized how much it is worth — perhaps more than what the Redmond-based software company has offered so far.

The next step, of course, is to expand in emerging markets like the Philippines.

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11 Responses to “Why Yahoo! is betting on RP”

Pages: [3] 2 1 » Show All

  1. 11
    deng Says:

    im a taxi driver i always carrying my laptop using my phone as modem. do not under estimate our financial capacity co’z Php1500/day is just a piece of cake for us to earn and you? you can earn this if you are a supervisor or manager of a big company.

  2. 10
    ccon Says:

    I hope they are able to sustain their revenue stream (mostly advertising) here. IMHO, although most people use them (as previously mentioned by someone else), not many people pay for the service.

    Im more excited with a paypal or iTunes market penetration, to be honest.

  3. 9
    Joe Says:

    I wonder how they create value. I have not purchased anything with their ads. Nor do I know of anyone who did. I merely use them.

  4. 8
    EdgarJ Says:

    IMO, there is a statement in including “taxi drivers” in the article. It shows that, even taxi drivers, whose time you would expect to be devoted to paying attention to navigating the streets of Manila, still focus on what is going on in the Senate. This actually puts a statement across that the matter being discussed at the Senate is of such importance to warrant everyone’s attention.

  5. 7
    arpeelazaro Says:

    i agree with Ivn. there was no need to mention cab drivers.

Pages: [3] 2 1 » Show All

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