By Erwin Oliva
INQUIRER.net
YES, this plan has been in the works for the past years, according to its Southeast Asian executives.
Now that Yahoo! has seen the growth in the number of Internet users here, and the potential for business and advertising (they say 85 percent of users here avail of a Yahoo! service), then it’s but logical for them to bet their money on the country.
So while everyone’s — well, almost everyone, including the taxi drivers — attention is focused on the Senate investigation on the controversial national broadband network project, it’s business as usual in the high-tech industry.
According to its executives in Yahoo! Southeast Asia, the Internet giant wants to be the “starting point” for local users. The Internet company is also pushing its “unified advertising” strategy in the Philippines.
So after the bid from Microsoft, Yahoo! has already realized how much it is worth — perhaps more than what the Redmond-based software company has offered so far.
The next step, of course, is to expand in emerging markets like the Philippines.

February 27th, 2008 at 10:04 am
Wow! I hope this will materialize soon! I would like to work for Yahoo! Any news if this will be like a marketing department only? Or it will be a big company that will need engineers?
February 27th, 2008 at 11:26 am
huh? Yahoo realized how much it is worth? Yahoo’s expansion to the philippines has nothing to do with microsoft.
February 28th, 2008 at 12:13 am
I doubt the bid is the reason for the expansion.
And I don’t see the need to mention “taxi drivers” in this article. It serves no purpose but to bellitle the job.
February 28th, 2008 at 2:10 am
yes, yahoo’s expansion has nothing to do with microsoft. please provide a valid source before making statements. and it is not pre-judged that they find their worth when microsoft bid was terminated. i think from the start they have known their worth to internet industry knowing microsoft is far behind them.
February 28th, 2008 at 12:54 pm
This is good news. I hope it will creates more jobs and open more opportunities.
February 28th, 2008 at 1:40 pm
Thanks for your opinions, guys. Please read the link to full article. It explains it all. and, no, we’re not belittling taxi drivers. It was an personal observation.
February 29th, 2008 at 8:46 am
i agree with Ivn. there was no need to mention cab drivers.
February 29th, 2008 at 3:48 pm
IMO, there is a statement in including “taxi drivers” in the article. It shows that, even taxi drivers, whose time you would expect to be devoted to paying attention to navigating the streets of Manila, still focus on what is going on in the Senate. This actually puts a statement across that the matter being discussed at the Senate is of such importance to warrant everyone’s attention.
March 1st, 2008 at 12:35 am
I wonder how they create value. I have not purchased anything with their ads. Nor do I know of anyone who did. I merely use them.
March 6th, 2008 at 12:46 am
I hope they are able to sustain their revenue stream (mostly advertising) here. IMHO, although most people use them (as previously mentioned by someone else), not many people pay for the service.
Im more excited with a paypal or iTunes market penetration, to be honest.
March 11th, 2008 at 7:19 am
im a taxi driver i always carrying my laptop using my phone as modem. do not under estimate our financial capacity co’z Php1500/day is just a piece of cake for us to earn and you? you can earn this if you are a supervisor or manager of a big company.