By Erwin Oliva
INQUIRER.net
YES, this plan has been in the works for the past years, according to its Southeast Asian executives.
Now that Yahoo! has seen the growth in the number of Internet users here, and the potential for business and advertising (they say 85 percent of users here avail of a Yahoo! service), then it’s but logical for them to bet their money on the country.
So while everyone’s — well, almost everyone, including the taxi drivers — attention is focused on the Senate investigation on the controversial national broadband network project, it’s business as usual in the high-tech industry.
According to its executives in Yahoo! Southeast Asia, the Internet giant wants to be the “starting point” for local users. The Internet company is also pushing its “unified advertising” strategy in the Philippines.
So after the bid from Microsoft, Yahoo! has already realized how much it is worth — perhaps more than what the Redmond-based software company has offered so far.
The next step, of course, is to expand in emerging markets like the Philippines.
February 27th, 2008 at 10:04 am
Wow! I hope this will materialize soon! I would like to work for Yahoo! Any news if this will be like a marketing department only? Or it will be a big company that will need engineers?