The colors of Dell

By Erwin Oliva
INQUIRER.net

CHILL. Blossom. Streak.

Can you imagine calling your Dell notebook by those names?

Apparently, these are the new names of three of the eleven colorful notebooks unveiled by Dell Inc., as it announced that it is entering the Philippine consumer market.

Where did they get the names? Evan Williams, Dell consumer sales and marketing general manager for South Asia, said he is not sure how these names came to be. But he’s sure that they were partly influenced by Dell’s “risky move” of relying on consumer feedback when designing their products.

Check out this video interview I conducted.

Another Dell executive said the name “Streak” was chosen because that particular notebook has a silver streak on it. Okay, that makes sense. But what about Blossom? Or Chill?

Oh, I also forgot to mention the other colors they have: jet black, alpine white, ruby red, midnight blue, flamingo pink (this is a hit among women, according to Dell), spring green, espresso brown, and finally, sunshine yellow.

This name game for Dell is in stark contrast to the company’s “corporate image.” Remember those advertisements showing how tough Dell notebooks are?

Williams said Dell hopes to differentiate its notebooks from other brands by providing more choices. In their case, that means consumers can choose from among the many colors of Dell.

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