Yahoo!: ‘Consumers want more than search’
- Internet, Videos, Yahoo! -
OUR community evangelist Alex Villafania is in Singapore now, covering the Yahoo! Southeast Asia Advertising Summit.
Yahoo! had interesting things to say about user behavior in Asia, particularly the shift from traditional media to rich media, and here’s an excerpt from Alex’s story:
Citing figures from a survey conducted last year by research firm Synovate, a Yahoo! executive said a growing number of Asians are spending more time using the Internet than any other medium. Singapore and Taiwan are currently leading the pack, followed by Hong Kong, Malaysia and Thailand. Television remains the main information source for Filipinos but the Internet has outranked newspapers, magazines and radio.
Though traditional advertisers dictate that marketing budgets go to traditional media, such as TV, radio and print, the gap is closing for online advertising, particularly with the rise of new content such as online video.
“Rich media will become premium content,” said Yahoo! Southeast Asia managing director Ken Mandel in his opening remarks at the Yahoo! Southeast Asia Advertising Summit here.
Here’s a video Alex took for INQUIRER.net VDO, as Mandel emphasized that “consumers want more than search.”

