By Relly Carpio
INQUIRER.net

SONY ERICSSON recently launched three new Walkman phones which incorporate the Walkman On Top concept: the Sony Ericsson W350i, W380i, and W890i

“It’s having the Walkman interface easily accessible to the user with it being on top of the phone,” explained Vincent De la Cruz, product group marketing manager of Sony Ericsson Philippines.

“We believe there is a market that wants to put music first and foremost over the phone. Particularly a phone with the basic features, but allows people who want to enjoy their music access it easily. Always putting their music experience first,” he added.

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By Alex Villafania
INQUIRER.net

MEDIA agency MindShare Philippines has recently launched new digital advertising and marketing services, in a bid to promote wider use of the Internet and mobile technology as advertising and marketing tools in the Philippines. Its new services will cover online media planning, buying and optimization expertise; digital strategies; community management; and search and mobile advertising.

In an interview with INQUIRER.net, MindShare director for Digital Practice Crisela Magpayo said the use of digital media has not been successful in the Philippines despite huge gains being enjoyed by advertisers and marketing companies in other countries.

In fact, even online advertising is still small in the Philippines whereas companies abroad are investing heavily on online campaigns.

“There is still a huge potential in the Philippines when using the Internet for marketing and advertising campaigns. All that is needed is that they are informed with the methods and tools that can be used by local advertisers and marketers,” Magpayo said.

Among the new digital services that MindShare is promoting is its MindTrack tracking software, which is installed in Internet cafes to tracks the sites visited by users per computer.

The company also gave a preview of its mobile phone service called MobiTMS.