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Digital advertising: Beyond the banner ad

May 2, 2008 8:21 AM | 1362 Comments | No TrackBacks
By Alex Villafania INQUIRER.net MEDIA agency MindShare Philippines has recently launched new digital advertisin g and marketing services, in a bid to promote wider use of the Internet and mob ile technology as advertising and marketing tools in the Philippines. Its new s ervices will cover online media planning, buying and optimization expertise; di gital strategies; community management; and search and mobile advertising. In an interview with INQUIRER.net, MindShare director for Digital Practice Cris ela Magpayo said the use of digital media has not been successful in the Philip pines despite huge gains being enjoyed by advertisers and marketing companies i n other countries. In fact, even online advertising is still small in the Philippines whereas comp anies abroad are investing heavily on online campaigns. "There is still a huge potential in the Philippines when using the Internet for marketing and advertising campaigns. All that is needed is that they are infor med with the methods and tools that can be used by local advertisers and market ers," Magpayo said. Among the new digital services that MindShare is promoting is its MindTrack tra cking software, which is installed in Internet cafes to tracks the sites visite d by users per computer. The company also gave a preview of its mobile phone service called MobiTMS.

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