Walkman on top

By Relly Carpio INQUIRER.net SONY ERICSSON recently launched three new Walkman phones which incorporate the Walkman On Top concept: the Sony Ericsson W350i, W380i, and W890i "It's having the Walkman interface easily accessible to the user with it being on top of the phone," explained Vincent De la Cruz, product group marketing man ager of Sony Ericsson Philippines. "We believe there is a market that wants to put music first and foremost over t he phone. Particularly a phone with the basic features, but allows people who w ant to enjoy their music access it easily. Always putting their music experienc e first," he added. "With these latest phones, we address the needs of a broader audience who want a stylish yet compact phone with the W350i; the young, fashion-conscious music lovers with the W380i, as well as music connoisseurs who demand the latest Walk man features and fast downloads offered by the W890i," said Patrick Larraga, ma rketing manager of Sony Ericsson Philippines. The Sony Ericsson W350i Walkman, is a 10-mm slim, flip phone with the music pla yer controls on the keys cover. The Sony Ericsson W380i is a clamshell with Gesture Control, with the music pla yer controls on the top side of the clam. Here's a demo of Gesture Control, whi ch allows you to mute incoming calls or snooze the alarm by waving your hand ov er the phone. The external display comes to life only to show the name of a mu sic track or identify a caller. The Sony Ericsson W890i, is a super slim phone with SensMe and the latest Walkm an Player 3.0. Here's a demo of the phone's SensMe function, which is a new way of selecting music that fits your mood, based on the song's tempo and style. All three phones are featured in the Sony Ericsson Music Tripping summer promo. Here's a video of Callalily performing "Eto Na Ang Summer" at Club Paraw in fro nt of a packed crowd to kick off the Sony Ericsson Music Tripping concert serie s in Boracay. Video used with permission from Sony Ericsson. Editor's note: Videos taken by INQUIRER.net reporter Relly Carpio.