11.04.08
The colors of Dell
- Dell, Gadgets, Hardware, Laptops, Videos -
By Erwin Oliva
INQUIRER.net
CHILL. Blossom. Streak.
Can you imagine calling your Dell notebook by those names?
Apparently, these are the new names of three of the eleven colorful notebooks unveiled by Dell Inc., as it announced that it is entering the Philippine consumer market.
Where did they get the names? Evan Williams, Dell consumer sales and marketing general manager for South Asia, said he is not sure how these names came to be. But he’s sure that they were partly influenced by Dell’s “risky move” of relying on consumer feedback when designing their products.
Check out this video interview I conducted.
