Pinoy-made social networking in Accenture
- Social Networking -
By Lawrence Casiraya
INQUIRER.net
NOTHING brings people together from different parts of the world more conveniently than the Internet. So in order to foster collaboration among its more than 175,000 employees, Accenture took its cue from popular social networking sites like Friendster and Facebook and created its own social networking tool called Accenture People.
Everyone in Accenture from CEO Bill Green down to employees has created his or her own personal profiles. The site, however, isn’t really made for sharing personal details but rather knowledge within the company.
Or primarily, as in the case of Annbel Tierro (shown here with her personal profile behind her on the screen), who heads Accenture’s systems integration business in the country, it at least gives her an idea who she’s talking to when doing conference calls with fellow Accenture executives from different locations.
The site was created by a team of Filipino developers headed by Michael Duff (shown pointing at his picture). Duff, a project manager for Accenture Philippines, keeps a blog wherein he shares programming “tips and tricks” with the rest of the Accenture network. In fact, he says he recently got a call from someone working for Accenture in London, asking for his help.
Social computing is one of the major technology trends Accenture foresees taking off this year. With a dose of Filipino software skill, the company is simply practicing what it is trying to preach.


