GLOBE and Smart are set to (finally) launch the Blackberry Bold this week. And while it really is
a tad too late (the Bold was first announced in May), it should bear repeating
, or ruminating, whether the Bold can really compete directly against THAT Appl
e device.
Here's a quick video showing the added features of the Blackberry Bold:
Of course, the iPhone carries better brand recall. I don't expect to hear the w ords "Blackberry Bold" in any conversation among already iPod-toting college st udents. And based from personal experience, I've already seen a few iPhone-toti ng college students. So where does that leave the Bold? I asked Vikki Mapua, analyst from XMG to give me her take on it. Acc ording to her, not much difference in terms of features between the two only th e Bold still carries far superior email capabilities. (For me, though, it's jus t the QWERTY keyboardâ¦sorry, me long-time Blackberry user.) Rightfully so, because the Blackberry targets mainly corporate users, although it's quite common to see pictures of Hollywood celebrities Lindsay Lohan or Par is Hilton) holding on to their Blackberrys like a can't-live-without accessory. According to Mapua, the launch of the Bold carries quite significance in the fa ct that both Smart and Globe are carrying it, whereas the iPhone is exclusive t o Globe. Which leads to the inevitable question: if you're looking to become part or the smartphone-toting set by December, will you a) buy an iPhone b) buy a Blackber ry Bold or c) wait a little longer for the touch-screen Blackberry Storm?
Of course, the iPhone carries better brand recall. I don't expect to hear the w ords "Blackberry Bold" in any conversation among already iPod-toting college st udents. And based from personal experience, I've already seen a few iPhone-toti ng college students. So where does that leave the Bold? I asked Vikki Mapua, analyst from XMG to give me her take on it. Acc ording to her, not much difference in terms of features between the two only th e Bold still carries far superior email capabilities. (For me, though, it's jus t the QWERTY keyboardâ¦sorry, me long-time Blackberry user.) Rightfully so, because the Blackberry targets mainly corporate users, although it's quite common to see pictures of Hollywood celebrities Lindsay Lohan or Par is Hilton) holding on to their Blackberrys like a can't-live-without accessory. According to Mapua, the launch of the Bold carries quite significance in the fa ct that both Smart and Globe are carrying it, whereas the iPhone is exclusive t o Globe. Which leads to the inevitable question: if you're looking to become part or the smartphone-toting set by December, will you a) buy an iPhone b) buy a Blackber ry Bold or c) wait a little longer for the touch-screen Blackberry Storm?

