By Joey Alarilla
INQUIRER.net
WE know what a gigabyte is, but what the heck is an exabyte?
Well, you'd better get used to the term, as the amount of digital content that'
s out there is growing at such a rate that "gigabyte" will seem ridiculously sm
all in the near future.
Ronnie Latinazo, country manager of EMC Philippines, pointed out that the digit
al universe in 2006 reached up to 161 exabytes of digital content (that's 161 b
illion -- yes, billion, gigabytes).
INQUIRER.net reporter Lawrence Casiraya took that photo of Latinazo using a cam
phone. We're here at the Renaissance Hotel for the EMC press briefing, and I'm
blogging this via our PLDT WeRoam office account.
OK, now we know what an exabyte is, and how awesome it is that we're able to cr
eate all this digital content. Like what we're doing now. What's even more inte
resting is that 70 percent of this content is created by individuals, Latinazo
pointed out. Yup, us. We're talking about the photos and videos we take with ou
r digcams and camphones.
Latinazo said EMC commissioned the International Data Corp. study "The Expandin
g Digital Universe: A Forecast of Worldwide Information Growth Through 2010
."
It's something that's already happening all around us. We know it, as Netizens
and bloggers and YouTubers, but the great thing, as Latinazo pointed out, is th
at IT execs are finally taking notice of what we consumers have known all along
. The creativity is within us, but we need the IT infrastructure to make it hap
pen. Plus businesses need to find a way to monetize all this, right?
This is the digital world in which we live, where we'll be creating more digita
l content than all the books that have been written.
Where over a billion songs are downloaded a day in MP3 format.
Where 100 million video streams are shown on YouTube everyday.
Welcome to the digital universe. Welcome to our world.
WE know what a gigabyte is, but what the heck is an exabyte?
Well, you'd better get used to the term, as the amount of digital content that'
s out there is growing at such a rate that "gigabyte" will seem ridiculously sm
all in the near future.
Ronnie Latinazo, country manager of EMC Philippines, pointed out that the digit
al universe in 2006 reached up to 161 exabytes of digital content (that's 161 b
illion -- yes, billion, gigabytes).
INQUIRER.net reporter Lawrence Casiraya took that photo of Latinazo using a cam
phone. We're here at the Renaissance Hotel for the EMC press briefing, and I'm
blogging this via our PLDT WeRoam office account.
OK, now we know what an exabyte is, and how awesome it is that we're able to cr
eate all this digital content. Like what we're doing now. What's even more inte
resting is that 70 percent of this content is created by individuals, Latinazo
pointed out. Yup, us. We're talking about the photos and videos we take with ou
r digcams and camphones.
Latinazo said EMC commissioned the International Data Corp. study "The Expandin
g Digital Universe: A Forecast of Worldwide Information Growth Through 2010
."
It's something that's already happening all around us. We know it, as Netizens
and bloggers and YouTubers, but the great thing, as Latinazo pointed out, is th
at IT execs are finally taking notice of what we consumers have known all along
. The creativity is within us, but we need the IT infrastructure to make it hap
pen. Plus businesses need to find a way to monetize all this, right?
This is the digital world in which we live, where we'll be creating more digita
l content than all the books that have been written.
Where over a billion songs are downloaded a day in MP3 format.
Where 100 million video streams are shown on YouTube everyday.
Welcome to the digital universe. Welcome to our world.
