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I want my IPTV

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By Marjorie Gorospe INQUIRER.net WATCHING your favorite TV series is fun, especially if you can watch it all ove r again. Thanks to Internet Protocol Television (IPTV), you will soon be watchi ng youâre favorite TV series on-demand on any device. Due to increasing demand for personalization, interactivity, communication and high- definition television experience, telecommunications giant Ericsson has f or years worked on its own innovations on IPTV. Some perceive that IPTV is tele visionâs future. IPTV â a standard that delivers digital television over a networked infrastruct ure, preferably using a broadband Internet connection -- allows users to rewind a newscast or a favorite scene in TV series episode while it is being broadcas t. With IPTV, you wonât need to need to rush home from work to watch your awaited basketball game. It will also allow personalization, meaning parents can, for i nstance, control what content their children can watch. Since IPTV works on a networked infrastructure, Ericsson has shown a pplications that merge text messaging (SMS) technology and content delivery. A text message can, for one, flag parents if their children are about to watch an on-demand movie. In terms of mobility, IPTV also makes it possible for users to watch movies or streaming video content through their mobile devices. There are many possibilities. But just imagine what IPTV can do to transform ou r viewing behavior. Currently, there are pockets of IPTV deployments in the Philippines. Ericsson, however, says IPTV is not yet commercially available in the Philippines. But th e company expects this technology to arrive in the country soon.

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